alfafa VIP Membership Rules

These Membership Rules are binding on all holders of alfafa VIP Membership Cards operated by Cuisine Continental (HK) Ltd. "The Company". By submitting application to become a Member, the Applicant agrees to be bound by these Membership Rules (as may be in force from time to time) upon becoming a Member.

Membership:
  1. Any person wishing to apply to become a Member must complete the application form. The Company reserves the right to reject any application for membership in its sole discretion and without giving any reasons;
  2. An Applicant must complete all mandatory fields on the application form in full and the Applicant must provide true and accurate information. The Company will not process any incomplete or inaccurate forms;
  3. The Company reserves absolute right to modify alfafa VIP Membership structures, benefits and rules in the Company's sole discretion and may notify Members of such amendments in any manners as it considers fit. All amendments will apply on all Membership;
  4. Misconduct, fraud, misuse of alfafa VIP Membership Card benefits or failure to follow these Rules may result in the immediate termination of Membership. The Company reserves absolute right with or without notice to terminate any Membership, the Company will not be liable for any loss or damage;
  5. The Company reserves absolute rights to terminate alfafa VIP Membership at any time upon reasonable notice, if possible, without giving any reasons. All rights and privileges of Members shall cease and the Company will not be liable for any loss or damage;
  6. Members have no right to participate in the constitution, operation or management of the Membership nor any right in or any claim or any assets of the Membership;
  7. The Company will not replace / reissue alfafa VIP Membership Card if member loses /damages the card under normal circumstances, but the Company reserves the right of management depends on individual cases and the right to charge a reasonable administrative fee for captioned request.

alfafa Cash
  1. $500 is for first purchase or adding value of alfafa Cash. The maximum stored-value per alfafa VIP membership card is $3,500.
  2. alfafa Cash in the card has an expiry date, any remaining amount will be forfeited upon the expiry date.
  3. alfafa Cash has no cash refund and cannot be exchanged for cash.

Bonus Point Reward Program:
  1. Rewards for redemption will be updated periodically without prior notice.
  2. Valid alfafa VIP Membership Card must be presented to earn Bonus Points at purchase.
  3. Bonus Points cannot be exchanged for cash.
  4. The Bonus Point Reward Program is not valid for purchase of Party Menu.
  5. Redemption of rewards is not valid on 14/2 & 24/12.
  6. Bonus points will be expired after each quarter. The expiry date would be 31/1, 31/5 any remaining bonus points will be forfeited upon the expiry date.
  7. One reward can be redeemed per item or food / drink purchase.
  8. Except the reward(s), 10% service charge applies in alfafa.
  9. The Company reserves the right to amend the offers and the related terms & conditions without prior notice.
  10. In case of any dispute arising from this program, the decision of Cuisine Continental (HK) Ltd. shall be final.

Year Round Offer Program:
  1. All Year Round Discount Offers are applicable to dine-in or takeaway purchase. Only one Year Round Discount Offer can be enjoyed for each transaction.
  2. All Year Round Discount Offers are not valid for retails products.
  3. Supreme Cookies & French Palmier and Fresh Whole Cake Discount Offer are not valid for Bonus Point saving.
  4. Valid alfafa VIP Membership Card must be presented at purchase.
  5. Year Round Discount Offers cannot be used in conjunction with any other discounts and offers, including Christmas & New Year Catering Discount Offer, Festive Super Deal, Conditional Cash Coupon, and not any non-membership offers.
  6. Offer with terms & conditions will be updated periodically without prior notice. Cuisine Continental (HK) Ltd. reserves the right to amend the offers and the related terms & conditions without prior notice.
  7. In case of any dispute arising from this program, the decision of Cuisine Continental (HK) Ltd. shall be final.

Data Privacy:
  1. If you are under 13, you should not submit any personal data to us for alfafa VIP Membership Card application without consent from your parent or guardian.
  2. For further information about our privacy policies and practices; please refer to our Privacy Policy Statement.

Privacy Policy Statement
We are committed to safeguarding the privacy of individuals with respect to personal data. We ensure that our policies and practices in relation to the collection, use, retention, transfer and access of personal data comply with the requirements of the Personal Data (Privacy) Ordinance (Chapter 486) under the laws of Hong Kong (the "Ordinance").This circular sets out the obligations and policies of Cuisine Continental (HK) Ltd. under the Ordinance.

For enquiries, please contact Customer Service Department, Cuisine Continental (HK) Ltd.
Address:   Flat A, 2/F, Ting Fung Industrial Building,
63 Wong Chuk Hang Road, Hong Kong.
Tel: 2814 2682
Fax: 2873 5457
Email: info@alfafa.com.hk
Website: www.alfafa.com.hk

(If there is any inconsistency or conflict between the English version and Chinese version of this circular, the English version shall prevail.)

11/17

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